Why Restaurants Use Birthday Clubs?
Why Restaurants Use Birthday Marketing Clubs?
“Reach 1000’s Of Customers On a Daily Basis Willing To Spend $78 or More Per Visit”
“We work with restaurants to help them increase foot traffic, sales, and customer retention. Recently, we’ve been having great success with a new beta program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10-mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.”
WHY YOU SHOULD HAVE AN EXTERNAL BIRTHDAY CLUB AT YOUR RESTAURANT:
- Birthday customers are your most valuable customer for your restaurant
- According to the National Restaurant Association, an average birthday patron spends $78 per table
- More than 55% of Americans eat out on their birthday
- The average reservation for a birthday party is 3-4 people
Notice we said ‘external’, meaning some restaurants have an internal club geared only to existing birthday customers. We’ve perfected a process that allows us to send your restaurant BRAND NEW customers that most likely have not visited your restaurant before. It’s not uncommon for our system to drive multiple customers through your door on a daily basis forcing you to increase sales while you become the talk of the town!
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.
HERE’S HOW OUR PROGRAM WORKS:
1) HIGHLY TARGETED MARKETING: We first put your business in front of a targeted audience of people who will be celebrating a birthday within the next 7 days. This advertisement is geographically targeted to only show to birthday patrons within 10 miles of your restaurant. Because our process reaches these potential customers right before their birthday, they are the most targeted, fresh, & qualified leads you could ever have!
2) CUSTOM REGISTRATION WEBSITE: next, your potential guest fills out their registration form that provides their name, phone, number of people in party, date of arrival, & time they are planning to come.
3) FOLLOW UP & NOTIFICATIONS: we create a personalized email follow-up campaign that reminds the birthday guest to dine at your restaurant. In addition, we notify you and your staff of every customer lead that submits a form allowing your team to perform a timely follow-up!
“We Drive The Most Qualified Leads To Your Business. You Ensure They Show. It’s A Win-Win”
We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to see if your restaurant qualifies for a custom birthday club.
CORE BENEFITS OF HAVING A CUSTOM BIRTHDAY CLUB:
- Create a noticeable R.O.I to make your advertising dollars work better for cheaper
- Create a steady stream of new customers on an ongoing basis
- Create a strong sense of affinity throughout the community
- Become the premier restaurant and talk of the town!
- Get daily visibility and exposure to your restaurant. You’ll stay in front of new customers every day!
- Birthday customers seldom eat alone. Enjoy large table transactions using the birthday club system
- Create positive cash flow
- Unique way to increase sales
- Enhance your reputation throughout town!
Imagine if you could generate just 3 new birthday customers per day with an $80 transaction. What would that do to the bottom line of your business? It would increase your business by $6,720 per month and an $80,000 revenue increase over the course of a year.
To learn more about how your restaurant can have a custom birthday club and to take an interactive walkthrough as if you were one of your potential customers, and you are viewing this on your cellphone CLICK HERE NOTE!! If you are viewing this page on a desktop or a laptop, please open your cellphone and text: bclubdemo to 69696
Now that you been through the demo and experienced the power of this program, Call Jason at get your FREE One Month Trial or to have us contact you, please fill out this request form and…to
our staff will contact you to schedule a 15-minute consultation to learn more about your restaurant to see if you’d be a good fit. It’s a quick, easy, and seamless process. We look forward to helping you!
Once they are your customers:
Resell and Retain the Customers You Have through VIP Clubs.
Once all the hard work of getting a customer is done, it is critical to make sure to maximize the lifetime value, or LTV, of that customer. This means increasing the dollar value of each transaction or by increasing the frequency that the customers buy, either by offering add-on services or upsells or cross-sells. McDonald’s is the classic example: “Do you want fries with that?” “Do you want to super-size your order?”
These days there are so many cost-effective and trackable ways to bring customers back to your business. One of the best ones is our VIP Club. Through it, we capture all the contact data for your customers via opt-in opportunities at the point of sale, on table-tent ads, on take-out boxes, etc. With that data, you can market to those customers both by email and text messages. For example, if Tuesdays are pretty slow, text out a Tuesday only promotion.