What We Do
We assist businesses to leverage proven marketing systems to get dramatic growth in their business. We accomplish that by focusing on improving companies strategic planning to better utilize the marketing tools that they already have and to incorporate new ones as they are called for in a well thought out and developed strategic plan for continuing growth and development.
It is our approach to assist businesses to plan for and optimize to maximize their growth is to focus on the four R’s. They are reputation, reach, resell and referral.
The first R – Reputation.
It has never been easier for potential customers to find out what others think about your business. Nowadays, people search online before they buy. In fact, studies show that 74% of U.S. consumers choose to do business based on online feedback – even when it’s from total strangers!
If your business is like most of our client’s businesses, you have not been very pleased about some of the things people have written about your business!
The second R is Reach.
Our experience is that a business that wants to grow needs to make sure that more people know about it today than did yesterday. If you’re not meeting new people and telling them about your product or services, you’re not developing a pipeline of potential new customers and future sales will suffer as a result. With our Birthday Club program, you will get a steady stream of new customers who respond to your irresistible coupon offer, such as a free birthday meal. Unlike doing Groupon coupons, when they respond and redeem the coupon, you will have all their contact data that you can remarket to and the total amount that they (hardly anyone eats alone on their birthday) spent, so you will have trackable information on the effectiveness of the program. If you would like to experience an interactive walk-through of this program, as if you were one of your potential customers, Click Here.
The third R is Resell.
Once all the hard work of getting a customer is done, it is critical to make sure to maximize the lifetime value, or LTV, of that customer. This means increasing the dollar value of each transaction or by increasing the frequency that the customers buys, either by offering add-on services or upsells or cross-sells. McDonald’s is the classic example: “Do you want fries with that?” “Do you want to super-size your order?”
These days there are so many cost-effective and trackable ways to bring customers back to your business. One of the best ones is our VIP Club. Through it we capture all the contact data for your customers via opt-in opportunities at the point of sale, on table-tent ads, on take-out boxes, etc. With that data you can market to those customers both by email and text messages. For example, if Tuesdays are pretty slow, text out a Tuesday only promotion. The VIP Clubs use the same effective data gathering and marketing system as the Birthday Club programs. You can check out a live, interactive demo of the Birthday Club by CLICKING HERE
A free, one-month trial of the Birthday Club is available upon request. To take advantage of this no-risk tryout of our great program, Call Jason at 818-980-2929
The fourth R is Referral.
Since you’re doing such a great job taking care of your customers and keeping them happy, the best thing you can do is set up systems to maximize the benefit you get from them, so that they are doing the marketing for you!
It’s well known that if you just leave it up to people to do referrals for you, very few will even do it even if they are very happy with you. You have to make it very easy for them to do it – almost effortless- if you really want to maximize your referrals.
We all want referrals because they help us save money on marketing. But there is, even more, to gain from referrals than cost savings: according to a case study noted in the Harvard Business Review, referred customers are, on average, about 18% more likely than others to stay with a company and they generate 16% more in profits!
The fifth R –A new addition to the pyramid, the Reputation Marketing Culture of the Company.
Recently I realized that there was an even more fundamental level to the pyramid. I am calling it the Reputation Marketing Culture of the Company.
It doesn’t help a company, in the long run, to take care of their online reputation, cleaning up and responding to bad reviews and generating great ones if their employees continue to act in ways that produce disgruntled and dissatisfied customers. Only with purposefully education the entire staff about the importance of their every action and how that has a direct and immediate relationship to the businesses success and hence their jobs and salaries, will the online reputation improve and stay improved.
To sum it up.
It is our experience that maximizing any of these R’s can lead to 25+% growth in your business, and maximizing all five gets a compounding effect, helping a business really explode and start growing fast.
If this resonates with you and the challenges you face growing your business, please call for a marketing consultation where we can explore with you the current state of your marketing efforts and assist you to develop a strategic plan for growth. This meeting is totally on us as we believe that all businesses ought to have a predictable system for growth.